Innovative Group
Marketing
Geofencing Technology
Geofencing is a location-based service that businesses use to engage their audience by sending relevant messages to smartphone users who enter a pre-defined location or geographic area. This technology allows us to target a specific area on the map and then we can narrow it down to your exact demographic as well.
Geofencing allows intelligent companies like ourselves to send product offers or specific promotions to consumers’ smartphones when they trigger a search in a particular location. A mall, neighborhood, or store to give you some examples.
IGM has an impressive team that handles this game changing technology. We can pinpoint exactly where you want your ads to be seen. This ultimately gives you a much more cost efficient advertisement plan and it will result in the direct leads you were looking for all along!